About the Author

G'day, I'm Nadia!

I've been a developer for almost 20 years now, working in all types of companies, from small startups to five years at Atlassian.

At Atlassian, I worked on everything frontend-related: from the UI components library (Atlaskit), through different product teams in Jira, to a few years on the Jira Frontend Platform team. That team was responsible for the architecture, builds, deploys, and best practices of Atlassian's largest frontend repository: Jira Frontend. The repo had more than a million lines of code and hundreds of engineers contributing at once. If you've ever wondered what dependency hell looks like at scale, I can tell you stories 😅.

After that, tired of big-tech life, I joined a small startup called Pyn as a Founding Engineer. That was the proper startup life: wearing multiple hats, shipping features fast, working across backend, frontend, and infra, making trade-offs with limited resources, and solving real customer problems.

Along the way, I've been writing deep dives and investigations in my blog DeveloperWay, mostly about React and performance, since frontend is still my primary focus. Writing naturally progressed to speaking at conferences around the world, trying myself as a YouTube influencer 😅, and even writing two books, both focused on React and performance: Advanced React and Web Performance Fundamentals.

Not to brag, but I've seen the Advanced React book described as "the missing React documentation", "the only React book you need", and even "React Bible." I'm pretty proud of that one, and I wrote Web Performance Fundamentals with the hope that it will become the go-to resource for every React developer who wants to understand frontend performance.